Anastasia Levchenko, Researcher at the Gaidar Institute's Industrial Organizations and Infrastructure Economics Department, analyzed the main trends in the development of car sharing in Russia and regulatory experience abroad.
The expert noted significant growth in the Russian car sharing market: by the end of 2024, the volume of services increased by 25%, and the share of users reached 25% year-on-year, compared to 18% in 2023. On a global scale, according to forecasts by IMARC Group analysts, the rental market will grow from a recorded $102.5 bn in 2023 to $157.3 bn by 2032, with an average annual growth rate (CAGR) of about 5%.
According to Anastasia Levchenko, the active introduction of dynamic pricing based on artificial intelligence is of particular importance. Russian operators are already successfully using ML models that analyze a variety of factors, including demand, time of day, location, and vehicle condition.
The expert drew attention to the specifics of the Russian approach to regulation. Unlike the EU and China, Russia adheres to a policy of soft regulation, as confirmed by the rejection in August 2025 of a bill on strict localization of vehicle fleets.
This approach allows Russian companies to flexibly implement innovations, such as algorithmic pricing based on AI, while remaining competitive. However, the lack of clear rules can lead to risks: an increase in accidents and chaotic expansion of fleets. The experience of the EU, where car sharing is integrated into MaaS platforms, and China, with its focus on electric vehicles, shows that strategic regulation stimulates sustainable development.
Anastasia Levchenko pointed out the need for a balanced approach for Russia: creating an adaptive regulatory environment will make it possible to combine support for technological innovation with solving safety and infrastructure problems, ensuring the sustainable development of the industry.